This question was asked in a few of my classes by the same professor in order to see how the students would react. Many of the students answered yes. The professors answer was no, Marketing answers to needs that already existed. Many of the students became frustrated and passionate in finding a need that was created by Marketing with no success. This is your challenge: Find a need that was created by Marketing. There has to be at least one. If we put our minds together we can think of one! Can’t we? Remember, peoples needs are not just food and shelter, we also have egos to cater to! A need created by marketing means that something of absolutely no use, has the ability to gain usage because marketing tactics were administered. If someone has the ability to come with with a need that the Professor cannot detest to, they will receive recognition for outsmarting our professor.
Thursday, March 13, 2008
Does Marketing Create Needs?
What Marketing actually is?
I, like many, many other young adults in Greece, study Marketing. I begun having an interest in Marketing because of a fledging career in Real Estate. I figured in order to help advance myself, I would take a Marketing class. I realized from that class the impact that marketing has on our everyday lives, found it interesting, and decided to pursue it. For personal reasons I decided to move to Greece and obtain a degree in Marketing from an American University of some sorts. Upon arrival people began asking me about why I came and so forth and the conversation always led to what I was studying. I would relpy Marketing, and would have the classic reaction, “ohhh, you too”. I had no idea, but eventually found out, that far too many students in Greece studied Marketing. As classes and time passed by I noticed that all though so many students studied Marketing, very few people actually knew what Marketing was. It was until recently that I was able to put together a full definition for explanation.
This is the challenge:
Write out what you feel, is the full definition of what Marketing actually is. Don’t cheat! Challenge yourself! The person with the definition and or the closest definition will be given recongition for their ability to define EXACTLY what it is that they are studying.
