This question was asked in a few of my classes by the same professor in order to see how the students would react. Many of the students answered yes. The professors answer was no, Marketing answers to needs that already existed. Many of the students became frustrated and passionate in finding a need that was created by Marketing with no success. This is your challenge: Find a need that was created by Marketing. There has to be at least one. If we put our minds together we can think of one! Can’t we? Remember, peoples needs are not just food and shelter, we also have egos to cater to! A need created by marketing means that something of absolutely no use, has the ability to gain usage because marketing tactics were administered. If someone has the ability to come with with a need that the Professor cannot detest to, they will receive recognition for outsmarting our professor.
Thursday, March 13, 2008
Does Marketing Create Needs?
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By Maria
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good work guys...! Anyway, i'll try to come up with an idea about the question "Does marketing create needs?" and i'll let u know if i'll think of something. Though, i believe the answer is yes and if it doesnt create new needs, it definately augments people's needs.
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